About Us

Tonja Hadley, aka Coach T,  is known as a dynamic coach, consultant, and change agent with a knack for helping teams and organizations turn things around using a simplified and practical approach. Her motto is "Don't guess, Assess," and her mission is to help those she serves Be Optimal. 

With over 30 years of experience, she is uniquely qualified in both mental and physical performance. She's helped others increase performance in a variety of high-performance settings including, college & professional sports, health & fitness, exercise equipment & sporting goods, real estate, and more. She's had the amazing opportunity to share in thousands of journeys and these experiences have inspired her coaching methodology, infusing formal training in sports & performance psychology, psychophysiology, behavior change, exercise science, and axiology into her programs and services. 

Coaching/Consulting Focus:

Team Performance & Culture 

Biofeedback/Neurotechnology

Strategy & Momentum

Solutions for Organizations & Schools

Psychometric assessments

Qualifications:

Certified Performance & Psychometrics (CSP)

Certified Strength & Conditioning (CSCS)

Certified Special Populations (CSPS)

Sport & Performance Psychology Doctoral Candidate-CMPC-IP

Welcome to Optimal Performance, where we're rewriting the playbook on high performance. Our mission is simple: to revolutionize  performance through a groundbreaking fusion of science, technology & culture through our various companies, products & services.  It's a difference you can feel.